RATIONALE
Gin has suddenly blown up, becoming a “trendy” drink and setting the bar quite high for suppliers and artisans all over. JackRabbit, however has the edge with their unbelievable chocolate craft, allowing themselves to be on a much higher level when it comes to handcrafted goods. We have taken this exclusive characteristic and pushed it into a memorable label design.
The colours used; dark, rich teal and bronze were inspired by various top wine and gin labels all over the world. We believe the colour gives the label a sophisticated feel and removes any negative energy for the consumer, which is much needed when deciding to buy a proper gin. The lines used were inspired by the mixture of white and milk chocolate, forming a kind of marble effect. It also represents the mixture of juniper and chocolate when crafting this specific gin. Unlike other chocolate gins on the market, JackRabbit’s creation has authentically been distilled from dark couverture chocolate, thus giving us an edge in design and application.
